I use an Equology Sapa X planner. I like the Sapa X size and format, but I switched from a Space 24 to use a product with recycled paper. As a former Sierra Club volunteer in Alaska and staffer in New York City, I felt I needed to live my ethics even though I loved Space 24.
I had pushed for a recycled option for Quo Vadis planners, spurred on by a number of emails we received demanding we change over from regular paper to recycled. Some of them were quite stident on this issue.
We found that good recycled papers are more expensive to produce than other paper. Consequently, the Equology line was priced $4 or $5 more than similar formats. My feeling was a good chunk of people would pay the extra money for a “green” planner.
I was wrong. This is my last year for Sapa X recycled. The reason: the sales of recycled paper planners were poor, and declined for the three years in a row. We pulled the plug for 2013. The flood of fellow environmentalists I had hoped for didn’t materialize.
I know people often complain about the color and quality of recycled paper, but the stocks we had were pretty white, and I could write on my pages with a fountain pen, or erase with no problem.
The Clairefontaine paper we use for Quo Vadis products is made pretty scrupulously, so perhaps that’s sufficient for most buyers. Also, the recycled paper had a slightly greyish tinge, compared to the soft white, ivory or green of the other sheets.
We reached the conclusion that people will buy recycled paper products if they don’t cost any more than a similar product. And, for people who really love paper, recycled paper still doesn’t cut it.
What do you think?