Some things you see so frequently that you never really get a good look — I’ve passed by this sign dozens, if not hundreds, of times since we moved to Red Hook, and it wasn’t till the other evening, on a walk to the nearby Gowanus Nursery, that I stopped to admire it.

Judging from the sign itself (and a quick Google search), the company seems to be in the set designing business; their website is currently down, but an archived version echoes the composition notebook theme.